National Account Sales

How does managing National Accounts differ?

Simply looking at the wider picture, long term and developing a plan which identifies all the influencing factors involved in a complex sale. Once you understand all the elements, you can develop a well structured action plan to address the areas of risk, develop the strengths and ensure you are in a win-win situation.

Most salespeople concentrate on the tactics, selling skills and immediate opportunities, without seeking to understand the organisation they are dealing with from the customer’s point of view. Approximately 5% of sales people are extremely successful and highly sought after – why? They simply have a strategy! Most people lose business because they have no strategic plan for winning it!

Our National Accounts programme for sale people standardises the method of mapping business to maximise opportunities.

During this programme you will be guided through the process of formulating successful strategies for your key clients.

Programme outline: